About Esha Oberoi

The Vision

To be a catalyst who initiates great societal change through the transformative ideology that the journey to self-love is initiated by embracing the belief that mental health begins in the heart.

Esha Oberoi is the compassionate, inspiring and dynamic CEO and Founder of AFEA Care Services, one of Australia’s most successful private in-home aged and disability care service. She is also an award-winning entrepreneur and self-love advocate who credits much of her success as a heart-centred leader and business owner to her transformative ideology that, ‘mental health begins in the heart’.

Esha’s formative years were incredibly tough as, upon arriving in Australia as a young migrant at 7 years of age she experienced isolation from her peers, due to her inability to communicate. This created a host of mental health challenges throughout her teenage years culminating in her dropping out of school in year 11 without securing a formal education.

The turning point came for Esha when her father, alerted to the depths of her isolation and loneliness, stepped in to assist her in finding gainful employment. As a result, she began work as a Carer in 2007 in a local nursing home when she was 23.

Esha’s commercial savvy was quickly galvanised when she realised that many of the people she was caring for in the aged home weren’t in need of full-time care and whose needs could have been managed with in-home care visits for a few hours a day inspiring her to reimagine the community care industry and how a heart-centred care service might look.

Energised by her mission to redefine the experiences of the Australian ageing community, in 2008, at the tender age of 24, she launched Afea Care Services, a loving in-home care provider servicing vulnerable communities.

Esha is now celebrating 12 years at the helm of her customer-centric business which is impacting the disability and aged care industry within Australia, with more than 750 carers servicing 900 care clients each week.

Esha credits her impressive success to her belief that ‘self-love’ is at the core of any type of progress and it’s been her ability to ingrain this belief into the culture of her business which has provided the foundation upon which she and her team have flourished.

Since leveraging her own self-love mastery into a multitude of personal and business achievements, Esha now shares her own journey as a catalyst to initiate great societal change through her transformative ideology that the journey to self-love begins by embracing the belief that mental health begins in the heart, and that the focus must be on ‘heartfulness’ rather than ‘mindfulness’ if we are to succeed.

Esha’s uncommon approach and her many impressive accomplishments have resulted in her being recognised as a Winner in the Indian Australian Community Business Award for Small Business and a Finalist in the Telstra Young Business Women of the Year Awards in 2014.

Member of

Sydney Chapter Member at Young Presidents Organisation

Australian Institute of Company Directors

The Hunger Project

Award Recognition


SMB Indian Business Awards 2014


India Australia Business Community Awards 2014


Telstra Young Women's Business Awards 2014

Esha is available for

Keynote speaking

Panel appearances

Media interviews

Board directorships